Juventus and Adidas have a long-standing partnership that has revolutionized the world of sportswear. The history of the Juventus-Adidas agreement dates back to the early 1970s when the Italian football club started wearing the famous three stripes. However, the current Juventus-Adidas agreement is much more than just a branding deal. Let`s take a closer look at the details of the Juventus-Adidas agreement.

In 2015, Juventus signed a six-year agreement with Adidas that was worth €139.5 million. The agreement was extended in 2019 for another eight years, which makes it one of the most lucrative agreements in the world of football. This step was taken to solidify the partnership between the two giants and to propel Juventus to new heights in the world of football.

One of the unique aspects of the Juventus-Adidas agreement is the fact that the sportswear giant is not only responsible for designing and supplying the club`s kits but also helps with their marketing and branding strategies. Adidas has been instrumental in the development of Juventus brand across the globe. The agreement has helped Juventus grow its fan base, expand its reach, and increase its revenue streams.

Adidas has also been working closely with Juventus to design and develop kits that not only look great but also are technologically advanced. The latest Juventus kit, for example, is made from recycled materials and features advanced cooling technology that keeps the players comfortable even in the toughest conditions. Adidas has also helped Juventus develop a unique brand identity that represents the club`s rich history and values.

The Juventus-Adidas agreement has been beneficial for both parties involved. Adidas has seen a significant increase in sales and revenue, thanks to the popularity of Juventus. On the other hand, Juventus has been able to upgrade its facilities, invest in new talent, and expand its global reach.

In conclusion, the Juventus-Adidas agreement is a classic example of how a strong partnership can benefit both parties involved. The agreement has helped Juventus become one of the biggest football clubs in the world, and Adidas has cemented its position as a leading sportswear brand. With the agreement set to run until 2028, Juventus and Adidas are sure to create more history together in the years to come.